Posted at 5:00 PM Mar 29, 2010
By Andrea Grimes
The plus size question in fashion, to my mind, is this: when will designers and advertisers actually show women who are legitimately "plus-sized," if that even means anything, instead of pretending like conventionally thin and specifically shaped women are fat? Indeed, we know with some certainty that the models used to market "plus-sized" fashion today are, well, hardly pluses at all
. In fact, most of them are around a size 12, giving the impression that there are two sizes which all ladies do (or should) fit into: thin (the best!) and "plus sized" (absolutely normal or average.)
And this is nothing new, per this 1933 Lane Bryant ad posted today on the VintageAds community
There's plenty to find problematic about it, not least of which is the question of why "stout" women have to be "slenderized," which is often the way plus-sized fashion is still advertised today. Instead of celebrating the many lovely body shapes of women everywhere, the impetus is to convince women that, even if they're "stout," they should still seriously aspire to a particular ideal. What a wonderful world it would be if fashion was about fabulous expression instead of "slenderizing."