Posted at 10:00 AM Mar 10, 2010
By Jill Pantozzi
Amazon, I hope you're prepared to fight like the fierce ladies you share a name with, because you've just made a butt-load of new enemies. You may have heard of them, they're called geeks. Also, nerds, dorks and the people who run the world. Kindle is great and all, but you just screwed yourself.
Amazon had a massive ... let's call it "sale" ... on a large number of comic book omnibuses (omnibi?), trade paperbacks and other assorted collections over the weekend. I'm talking books that run close to, if not over $100 being offered for $14.99 or less. Comic fans placed orders in droves, most purchasing hundreds of dollars in merchandise. And then, Amazon noticed a glitch in the matrix and *poof* orders started disappearing overnight. Did they think we wouldn't notice?
Then, Amazon issued an automated response to thousands of customers and things started getting heated: "Unfortunately, due to a pricing error, we sold many more than expected. In fact, we completely sold out -- we don't have any in stock right now, and we're not even sure if we'll be able to get more." So it was a mistake, not an actual sale? Hmm. Even though some of the sale books were pre-orders and therefore cannot actually sell out. Interesting. "As a result, we've had to cancel your order. I realize this is disappointing news, and I'm so sorry for any inconvenience this causes. I'm sorry I don't have better news. We hope to see you again soon." Guys, I think Amazon just told us to suck it.
No one likes paying full price if they can help it, but geeks aren't taking this one lying down. Soon after the debacle hit the internet, the hashtag #honoryourprice popped up on Twitter with comic readers complaining about their lost orders. From what I've read, a few orders managed to go through and I've heard very few accounts of gift certificates being offered to those who complain to the company directly.
Of course, some good may come out of the giant corporation's mistake. Smaller online retailers and local comic shops are taking advantage by holding #notaglitch sales. Please, go spend your money with them instead of making Amazon offer us up a blood sacrifice.