Ads gone bad: Reebok is on our asses, again

Posted at 6:45 AM Mar 11, 2010

By Andrea Grimes

easytone.jpg

I believe I am the target market for Reebok's supposedly ass-inflating shoes--as noted before, I lack a trunk of junk. But Reebok has thus far not been particularly inspiring with their advertisements for EasyTone sneakers, the ones that are supposed to tone my butt 28 percent more (than ... flip flops? Cowboy boots?). Last year, I was uninspired by their objectifying, reductionist ad for the shoes featuring a leering camera man and a silly, silly girl who just thought being leered at was so silly! Giggle!

But can a new happy, dancey ad featuring happy, dancey perfect asses convince me to purchase these $100 sneakers in hopes of having the butt I've always wanted? (Which more or less means, "a butt, any butt.")



Meh. It's an improvement over the last ad, but we're still talking about a bunch of body parts--body parts I suspect have been sculpted and toned with something a little more substantial than a pair of shoes. I like dancing, though. So that's neat. I'm saying, if Reebok sent me a free pair (size 8!), I would not turn them down. But I probably wouldn't vacuum in them, either.

Comments

BorgQueen said:

Maybe I am just shallow but I would rather do squats for butt tone and then wear cute shoes out. These are not the most attractive shoes, that's fer sure.

Anonymous said:

I'm sure these shoes are really effective in giving you the body you've always been tol wanted, in conjunction with exercise and a healthy diet.

SheffieldSteel said:

I'm sure these shoes are really effective in giving you the body you've always been tol wanted, in conjunction with exercise and a healthy diet.

sandy said:

I would appreciate it if they would use women that actually have asses in the TV ad. Especially the one walking down the beach at the end is so ass-less she doesn't even have a butt cheek crease! Frankly that is not an ass I would want to emulate.

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