Posted at 6:45 AM Mar 11, 2010
By Andrea Grimes
I believe I am the target market for Reebok's supposedly ass-inflating shoes--as noted before, I lack a trunk of junk. But Reebok has thus far not been particularly inspiring with their advertisements for EasyTone sneakers, the ones that are supposed to tone my butt 28 percent more (than ... flip flops? Cowboy boots?). Last year, I was uninspired by their objectifying, reductionist ad for the shoes featuring a leering camera man and a silly, silly girl who just thought being leered at was so silly! Giggle!
But can a new happy, dancey ad featuring happy, dancey perfect asses convince me to purchase these $100 sneakers in hopes of having the butt I've always wanted? (Which more or less means, "a butt, any butt.")