Posted at 12:45 PM Feb 12, 2010By Andrea Grimes
The engineering gig won the "popular vote," while news anchor won the "girls' vote." Not sure how those are different, but we have more pressing issues at hand: like, seriously, a pink laptop? And wait 'till you read after the jump, wherein Mattel provides a maddening WTF quote from a lady engineer.
But for now: I suppose one shouldn't be too picky, as it is Barbie after all. I think she had a pink dog or cat or something, so maybe extreme realism isn't what we should be hoping for. (To say nothing of her, er, less-than-realistic proportions, hah.) The winning profession was announced today at the New York Toy Fair. Per a Mattel press release:
To ensure the doll accurately reflects this occupation, Barbie® designers worked with the Society of Women Engineers and the National Academy of Engineering to ensure that accessories, clothing and packaging were realistic and representative of a real computer engineer. Looking geek chic, Computer Engineer Barbie® wears a t-shirt featuring binary code and computer/keyboard icon along with a pair of black knit skinny pants. Computer Engineer carries a Barbie® smart phone, fashionable laptop case, fl at watch and Bluetooth earpiece. With stylish pink-frame glasses and a shiny laptop, she is ready to conquer the day'stasks on the go or from her desk.Oooh, geek chic! Buzzword alert! Barbie's wearing pink fashion sneakers in lieu of heels, and her flat-faced watch is definitely something my geeky lady friends prefer. And the new Barbie has the official blessing of the Society of Women Engineers:
"Girls who discover their futures through Barbie will learn that they - just like engineers - are free to explore infi nite possibilities, and that their dreams can go as far as their imaginations take them," said Nora Lin, President, Society of Women Engineers. "As a computer engineer, Barbie will show girls that women can design products that have an important and positive impact on people's everyday lives, such as inventing a technology to conserve home energy or programming a newborn monitoring device."Wait, what? Did the president of the effing Society for Women Engineers seriously just suggest that girl engineers focus on ... babies ... and ... the home? No mention of robotics, aerospace, automotive engineering? Girls, you can be whatever you want! As long as you're still being a stereotypical lady version of whatever that is. Ugh.