Last night while watching the game, I let out the occasional yelp and squeal and cheer, as I am wont to do when I view sports (#geauxsaints). A dude friend of mine couldn't get enough of my outbursts. As he said: "I've never seen a girl invested in the outcome of a football game before." (With which I took issue, but that's not the point here.)
Because I don't think anyone working on the man-tastic, mostly banal, generally misogynistic advertising that aired during the game has ever seen a woman watch a sporting event, either. Masculinity was a major theme throughout the commercials, wherein men were encouraged to quit being such wussy turds and man up and BUY STUFF!
A number of commercials were no better, illustrating that, as one of my Twitter friends put it, "If a dude does things that make his partner want to have more sex with him, he's clearly a homo."