Five best and five worst things MTV has done for womanity

Posted at 5:00 AM Oct 19, 2009

By Nicki Escudero

For American music lovers in the 80's, MTV was one of the best things that happened to the industry--non-stop music videos, 24 hours a day, 7 days a week.

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It became one of the biggest pop culture forces in the nation, heavily influencing young generations. But the channel's slowly phased out the music presence (even prompting good ol' Justin Timberlake to implore the station to "play more videos" at 2007's MTV Video Music Awards) and has brought in a slew of non-music programming that leaves women like me scratching my head.

MTV has managed to do a lot for women, but it's also set us back in ways. Here are the five best and five worst things MTV has done for womanity.

Five best:

5. The presence of Alexa Chung

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This British beauty is host of MTV's only talk show, It's On with Alexa Chung. Chung is a sassy former model with both brains and beauty, who doesn't suck up to the celebrities she's interviewing and is even a vegetarian! She's talked with everyone from Nelly Furtado, to Jordin Sparks, to Kid Cudi, and while it's too bad her show is on during the day, you can watch full episodes on mtv.com and catch up on all her hijinx.

4. think MTV

Young people get a bad rap sometimes for being lazy do-nothings, but think MTV encourages the younger generation to learn and work for causes such as the environment and human rights. MTV even has a whole website dedicated to relationship issues and launched the "It's Your (Sex) Life" campaign, encouraging contraceptive use and STD testing in young people.

3. Documentary programming

Shows like MTV's True Life, 16 and Pregnant and Engaged and Underage follow young people and give viewers glimpses into challenges the 18-24 demographic faces today. True Life, an hour-long program, has documented edgy issues such as alcoholism, drug use and coming out of the closet, showing raw, real footage of young people's experiences with them. It's also followed cheerleaders, people getting plastic surgery and cheating boyfriends and girlfriends, making programs that, while a little more superficial, are still interesting.

And 16 and Pregnant and Engaged and Underage may help to break stereotypes people might have of these groups and serve as a warning to young viewers. With shows like these, MTV shows it cares about its audience.


2. Political work

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Since 1992, when MTV hosted a town hall forum for presidential candidate Bill Clinton and launched its Choose or Lose voter registration drive program, the channel has been one of the biggest supporters of the Democratic party. Unfortunately, MTV wasn't able to persuade enough of the public to vote for John Kerry in 2004, but it still managed to encourage young people to get out and rock the vote--even if P. Diddy's "Vote or Die" was probably the most annoying slogan of all time.


1. Helped launch the careers of iconic female musicians


MTV brought a visual side to the music industry, and, without it, female music stars such as Madonna, Janet Jackson and Gwen Stefani wouldn't be as popular as they are now. And, although the channel is clearly lacking in music videos right now, it's supporting lots of female artists on its website through features such as the acoustic music performances on MTV Unplugged, which is currently displaying performances by Paramore, Silversun Pickups, Alicia Keys, Joss Stone and Adele. It's nice to know that MTV still gives props to some genuinely talented ladies.

Comments

Autumn said:

What about Jolene Van Vugt on Nitro Circus? Shes the first female to backflip her dirt bike, and she's a part of the cast of Nitro circus, not just a guest star!

Jay said:

MTV automatically wins to me in any catergory because they aren't BET. Nuff said.

Humpy Dumpy said:

The singer of Silversun Pickups is a guy, maybe you were insinuating otherwise, but yeah, it's a male lead singer...

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