Top 10 Products Needlessly Marketed to Women

Posted at 5:10 AM Aug 17, 2009

By Jennifer Mathieu

Okay, so we get that there are some items out there that would only appeal to a female audience.  Tampons, for example.  (Although if any gentleman wants to go out and buy a couple for his arts and crafts projects, he can be my guest.)  Minus the tampons, however, the overwhelming majority of products out there are pretty gender-neutral when it comes to their useful qualities.  So why the pink ghetto of lady products like the ones you see below?

10. Lady Tools

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You know, when I'm hanging up a picture or putting together yet another cheap bookcase from IKEA, what I'm missing is a pink hammer and screwdriver.  Because regular hammers simply don't work well if they're done up in boring colors like yellow or blue or gray.  No, my friends, I need a bright pink tool kit to proudly proclaim my femininity even as I do such manly things like buildin' stuff and takin' stuff apart.  A pink hammer?  For reals?



9. Lady Razors

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I used to buy all sorts of girlie grooming products in requisite pink, covered in flowers.  Then one day I realized the disposable razors for men were cheaper than the Gillette Daisy I had been consuming.  I tried the male razor and guess what?  It worked just as well!  And for less money!  I know advertising moguls want us to believe that our "sensitive skin" means we need an overpriced razor in neon purple, but really, what is more sensitive than your face, which is what men have to shave every single day?  If it works for their mugs, it can work on my armpits.



8. Lady Deodorant

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I think I'd memorized the "Strong Enough for a Man, But Made for a Woman" slogan before I'd memorized the Pledge of Allegiance.  But why is it made for a woman?  Because it smells like baby powder instead of "Mountain Blast" or "Hunting Range" or whatever it is that Old Spice smells like?  I've known super-sweaty men and super-sweaty women, and I don't understand why we cannot all live in a land where deodorants are created equally.  Isn't that what our founding fathers would have wanted?

7. Lady Energy Bars

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Now I admit to being a big fan of the Luna Bar, an energy bar that's supposed to fill a woman's special needs, primarily because it tastes good.  When my husband asked me what was so girlie about it, I read him the ingredients list ("Fiber, Zinc, Iron, Vitamin D...").  "Hmm," my husband noted.  "Sounds like stuff I could use, too."  Point well taken.  And I don't mean to pick on Luna.  There's a huge list of energy bars out there marketed for the supposedly fairer sex.  But don't we all need good nutrition, regardless of our girl or boy parts?

6. Lady Smokes

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Why these were invented, a girl will never know.  Capri, Misty, Kiss...all those lady ciggies really drove home the message that you could suck down nicotine and tobacco and still remember it's unwise to wear white after Labor Day.  I know a few friends who smoke these for their kitsch value, but frankly, I don't care if you're smoking Misty or Marlboro Red. Either way, you're increasing your cancer risk and yellowing your teeth.  And that's nasty whether you're a lady or not.






Comments

Kirst said:

Haha! Genius! I agree with everything on there, especially the razors - I've also found that mens last far longer than womens too!!

David said:

....I think that in the back of my mind something comes to mind that nutritionally men need more iron than women - so some dietary supplements are actually geared toward that goal.

Don't quote me on that though.

Marina said:

I did get some girly tools, mostly to keep my dad from borrowing (=loosing)them.
But you're totally right, market does treat woman as some kind of "special condition".

BorgQueen said:

The razors! Sweet jeebus the razors.... it should be sex discrimination to charge more for women's razors! I am like you I just use the bf's "manly" green and black razors (cooler colors anyway in my opinion) and we save tons of money.

Some of us hate pink you know.

Flash said:

Where can I get me one of those pink hammers. I keep losing mine.

Vincent Murphy said:

I always liked this version of Scrabble: http://www.toysrus.com/product/index.jsp?productId=3107660

It's the "Designer Edition" but I love that the word the player has is "fashion." Heck, you could do a whole article on needlessly packaged games. I mean, my mom is still going to challenge me if I play "Tribble" in a Star Trek branded Scrabble game.

Jack Olson said:

Marketers do what they were taught in business school, which is market segmentation. That's why I once saw a point of sale display for a small flashlight called a Femlite. I remember old ads for Irish Spring, a heavily scented bath soap, with the tag line "Manly, yes, but I like it, too."

There are, of course, some reasons for market segmentation by sex. The Ladysmith handgun has a smaller grip because it's designed for a smaller hand. Most of the time, though, market segmentation by sex is as bogus as the Virginia Slims feminist-sell ads: You've come a long way, baby, to get where you are today. You've got your own cigarette now, baby, you've come a long, long way...mostly in the direction of the cancer ward.

Mjx said:

Frankly, when a practical item is made in a pink 'girly version', I consider it a warning sign that it is made more poorly, or is going to be needlessly more expensive then the ungendered version. I'm sure I'm not even in a significant minority, when it comes to holding this view, and the persistence of such items suggests to me that an awful lot of marketers don't avail themselves of, well, reality. Or well constructed marketing studies.

I can definitely see scaling some products for women--and I've heard that a number of companies do make slightly smaller products for certain national markets... which begs the question 'why can I not find a Makita drill that i can use with one hand, dammit?!'--but I just saw a pink and tan ammo/hunting vest in the Browning catalogue, and that, people, is the sort of thing that makes no sense at all; even disregarding the pointlessness of the pink panels, in combination with the tan, it was just hideous.

@David: Actually, women are more prone to iron deficiencies than men, but I wouldn't rely on a 'sports/nutrition' bar for that, since the phytic acids in grains have been identified in some studies as interfering with optimal iron absorption.

Vince said:

This is a really great top ten list, excellent picks for these products, and even better idea. I've never seen a lady light up Marlboro Reds, but I guess you probably would if you didn't have Virginia Slims. Anyone can post their own list to our site http://www.toptentopten.com/. The coolest feature is you can let other people vote on the rankings of your list.

Nikki said:

I feel very stupid for not realizing that men's razors are cheaper! I just always go to the women's section. NO MORE!

The point about pink hammers reminds me of when Lorilei decorated Rory's hammer on Gilmore Girls.

swamaco said:

You missed the Smith&Wesson compact revolvers with the pink grips...Lady Smiths?

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