Posted at 9:41 AM Jul 09, 2009By Andrea Grimes
But now evidence from market research and academia indicates that more men are removing hair from their chests, armpits and groins. The phenomenon skews to mostly college-age guys or those in their 30s. Reasons run the gamut from Because My Girlfriend Likes It to a desire to flaunt a six-pack or be clean.Ladies, of course, have been dealing with their supposedly unsightly body hair for nearly 100 years. Actually, it's kind of amazing that it took skin care companies this long to realize that men could also be shamed into getting rid of what God gave 'em. But the scariest part: it's not just the gays any more! Quelle horreur!
"It used to be a hallmark of male models and homosexuals," said Kat Fay, a senior analyst at Mintel, who writes an annual men's grooming report. She added that the high-maintenance primping of metrosexuals was "privileged" and clustered in cities; by contrast, this campaign has "more of an everyday middle-America feel" and aims to convince squeamish men that body shaving is "the greatest dating weapon."To each his and her own, of course, but when I see a newly waxed man-chest glistening in the sun, I don't think that I'd like a piece of that, mainly because the kind of guy who spends his time and money making sure he's as smooth as a freshly oiled baby's bottom is probably going to rag on me when I only shave my legs twice a week. And I don't want to be made to feel bad because I'm hairy. Lazy, yes. Hairy, no.
I think there are a few spots--below the belt, namely--where it's prudent for folks of both sexes to do a little trimming as a courtesy to a partner who may be getting rather personally involved with the area. But waxing, depilatating, shaving and skinning ourselves within a centimeter of being classified as mammals? No, thank you.
Let us do some "market research" of our own, shall we? Ladies, do you like your men clean-shaven--and where?