Posted at 5:00 AM Jun 11, 2009
By Kathleen Willcox
But don't tinker with the minor classics. No need to jazz up my Cheerios with purple sprinkles, there, champ. There are certain foodstuffs, gadgets, clothing items and TV shows that are sacrosanct - their dreary predictability and retrograde fonts are part and parcel of their charm. Just ask Coca-Cola: logos and color schemes are particularly prone to these hard-and-fast brand rules. And soap operas, sweet respites of triteness, pettiness, silliness and general inanity from the rest of our lives, should be as familiar, dull and delicious as PB&J on wheat with the crusts cut off.
So why is As the World Turns changing its logo (and its opening theme)? Yes, it hasn't exactly been burning up the charts in the Nielsen Ratings war, and the cancellation of Guiding Light probably has everyone spooked. But this is the time to stick to your guns, give fans what they love - affairs, intrigue, incest, kidnappings, gun fights, et al! - don't bitchslap them with a hideous new logo. Fans (for the most part) are soooo not having it.
Behold the hideousness:
Some of my favorite fan (or not-so-fan) comments so far:
"IMO the current looks better. A new opening wouldn't hurt though. This logo looks like something you can make on a home computer ..."
"It does look like something a person would make on their home computer for a webpage logo or something like that. Not what you would expect for TV show."
"Looks 'cheap' IMO."
"It looks too graphical. I would have preferred an actual image of Earth instead of this cheap looking Clip-Art version."