Posted at 9:22 AM Apr 23, 2009By Andrea Grimes
How do we know?
Because that new American Apparel maternity line? Yeah, it appears to be the exact same other spandex finery they sell at a ridonk price point, except modeled on a cute pregnant girl. Apparently it's easier to stuff a poor soon-to-be mom in an outfit there's no way she could get out of in a dire pee emergency than to sew a few extra inches of fabric into a spandex jumpsuit and call it maternity wear. (This makes some sense, since AA seems to be low on fabric, what with their largest size fitting like Barbie clothing on anyone who's been through puberty and all.)
Just a few of issues off the top of my head: I suspect that any woman who does look good in AA clothing--both of them--would be mortified to think that the same things they wear could be worn by a pregnant lady. Also, AA's marketing the high waist skirt to pregnant ladies? Really? Because the one thing they don't have much of at the moment is ... a waist. And someone explain to me how the ruched front tube bra is going to support a couple of sore, engorged breasts?
I mean, if any of AA's stuff is comfy and workable for pregnant ladies, I totally think they should wear it and rock it and reject all the mom-frump that's out there. But I'll be damned if there isn't something creepy about this marketing ploy.