These eyelashes are totally natural

Posted at 3:02 PM Jan 14, 2009

By Sharon Steel

eyelashes.jpgToday's Times front-page brings word of a terribly exciting new cosmetic drug called Latisse, which supposedly makes your eyelashes longer and Betty Boop-ier. There are risks, of course, and the price is certain to put a dent in your already non-existent savings account. But what does money matter when you could walk around looking like you've got perma-stye infection -- and with super-sized lashes, to boot? Just get colored contacts to reverse the damages!

Some medical experts say they worry that cosmetic customers may occasionally experience some of the glaucoma drug's other side effects, which can include red, itchy eyes and changes in eyelid pigmentation. Some financial analysts, meanwhile, wonder how many people will want to spend $120 for a monthly dose of lash-lengthening Latisse.

But other analysts predict that in a world where people spend about $5 billion a year on mascara, Latisse could be the biggest thing to hit cosmetic medicine since, well, Botox. Sales for the cosmetic use of Botox were $600 million in 2007.

Too bad nobody ever bothered to invent a completely safe, over-the-counter, $7 version of Latisse. Oh, wait.

On deck for Thursday Styles: Longer Eyelash-ed Women Given Priority At Job Interviews.

[NYT]

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