Regression Obsession: Scrunchies

Posted at 4:00 PM Jan 28, 2009

By Sharon Steel

AAscrunchie.jpg
I've covered '80s hair accessories here before. But not the scrunchie. Something told me it wasn't yet time to regress, and I can see I was, in some sense, correct. Now is the time, because the scrunchie is seeing its renaissance. At least, American Apparel has deemed it so with their Nylon Tricot version, in florescent green, and purple, too.

It's not just Dov Charney who's bringing scrunchie back. Refinery 29 notes that they "should have seen this coming after a giant scrunchie attacked Sarah Jessica Parker last year." Ah, yes, I recall being horrified at that, especially in light of Carrie's shrill, annoying "no self-respecting New York Woman would ever wear a SCRUNCHIE" to her equally annoying ex-boyfriend Berger in previous seasons. (It's okay, you can admit having seen this episode upwards of ten thousand times, in reruns.) Well, now, in about a month's time, if Carrie were clip-clopping around the Lower East Side, she'd probably be eating her words, and buying the new Prada scrunchie in four juicy colors.

But back to the hair matter at hand.

The thing that strikes me most about AA's update isn't the scrunchie itself, but rather how it's worn: by a model wearing no makeup (no blue shadow!), in an austere Oxford top (sans puff-paint T-shirt!), which gives it more of a modern geek-chic, Stephanie Tanner cache.

Plus, you have to admit: they're way easier to style than these.

Comments

Ponytail Holders said:

Scrunchies went out of style and now they are back in style? I wish some one would have told me. Well at least I have enough ponytail holders for the next 500 years!

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