Why I'm super psyched for 'Coraline'

Posted at 11:55 AM Dec 04, 2008

By Bonnie Ruberg

Sometimes giving your personal info to absolute strangers leads to happiness, apparently. When I first got an email from the folks over at Coraline asking for my home address so they could deliver me a secret package, I thought two things: "What the heck is Coraline?" and "No way!" As I learned more about the project -- which turns out to be a movie adaptation of a creepily awesome Neil Gaiman kids book (trailer here) -- I got more interested. Then I learned what the animation team was sending. In their own words:

We know that this movie is something special - so to get the word out in a meaningful way, we chose to reach out to kindred spirits such as yourself. The gifts we've assembled vary in their exact contents - but Coraline is a stop-motion feature, and thus some of the packages will include bits and bobbles and whatnots from the set itself. Some will have storyboards and directors notes. A few will have life-sized gifts that take inspiration from the film. And all will include a key that unlocks access to unique footage about the making of the film itself.
Okay, sounds cool, right? So I sent my address off to the Coraline team and promptly forgot all about it. Until I received a package in the mail last week, that is. What was inside? Only the awesomest piece of swag ever created. Specifically, I was sent a handmade wooden box, one of only fifty, which contained a still from the movie, a personalized letter, and tiny bits of the set. The whole thing has this amazing, fetishized, Joseph Cornell feel. Check out the photos for yourself. As for me, I'm smitten.

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 Congrats, PR guys and gals. With this amazing gift you have solidified my undying devotion. Now I'll surely be blogging regularly about how much I'm looking forward to the movie -- which comes out early 2009. Oh, and I'll be hugging my box. Though I do slightly covet the other boxes that got sent out. Now if only I had buttons for eyes...


Comments

andrea said:

So jealous. Coraline is one of my favorite books of all time.

mlstotts said:

looks great - can't wait to take my daughter. :) m

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