Heartless Doll - Women Who Make Us Ask WTF?: Strawberry Shortcake

Women Who Make Us Ask WTF?: Strawberry Shortcake

Posted at 4:00 PM Aug 19, 2008

By Jennifer Mathieu

new%20strawberry.gif Yo, peep this. Back in the day, Strawberry Shortcake was sweet as pie, literally, with her ragamuffin boho-chic look and her kitty cat Custard and her best pal Apple Dumplin'. (I never could decide if she and Huckleberry Pie were supposed to be more than just friends.) Above all, she was a girl. A nice, wholesome girl who could be trusted not to change.

Not anymore.

According to her parent company, American Greetings Properties, in 2009 Shortcake is all set to show off a new look complete with a gangsta cap and pink capris. Pink capris? On Strawberry Freaking Shortcake?

As if that weren't enough, it appears staying one step ahead of the Purple Pie Man just isn't cutting it anymore for Miss Thang. In a press release, American Greetings announced:

"This sweet smelling, spunky red-head gets a more contemporary look…In the whimsical, fantastical land of Berry Bitty City, Strawberry and her friends run their own shops including a cafe, a salon, a general store and more."

Huh?

This isn't the first time Strawberry’s tried to update her look. Back in the early 2000s, she ditched the floppy cap and trotted out a striped tee and a sweater tied around her waist. Fine. But capris? A coffee bar? What's next, black fingernail polish and a pack a day habit?

For all her too cool for school-ness, her "I’m so over it" new 'tude, her cafe and salon la di da…for all this and more, the new Ms. Shortcake makes us ask…WTF?