Ads gone bad: Jim Croce reference, wtf?

Posted at 1:25 PM Aug 28, 2008

By Andrea Grimes

Over the past several weeks, I've developed an allergy I never knew I had. It's highly specific and hard to treat based on the unpredictable nature of the attack. The allergern? That stupid new Zyrtec commercial where the friendly, unassuming woman starts off by saying, "You know that song, Time In A Bottle? Well, I got time in a bottle." And I'm not the only one with the affliction -- several of my girlfriends have voiced their hatred for this commercial independently and unprovoked. It may be one of the most irritating femme-centric ads of all time. Let's watch.

Forget the fact that starting anything with a rhetorical question is highly suspect. No one in the whole world is less likely to be a Jim Croce fan than this woman. Is the ad really targeted at women, anyway? Or maybe, specifically, female Jim Croce fans? Any Jim Croce fans out there at all? Bueller? I don't mean to insult Croce's ouevre, but what worse tribute could there be to an artist's work than to blandly reference it in the course of talking about your allergies? The issues with this ad go on and on and on.

You know the end of this blog entry? Well, I got the end of this blog entry. Ah-choo.

Comments

Jeff Manley said:

Thank you.

You have spoken the exact thing that I think every time this damn commercial comes on.

Maybe you could go on about how horrible that free credit report dot com guy is... I mean he would really not have married his wife if he knew of her defaulted credit card? What an asshole!

John said:

Seconded! On both counts.

This should be a regular feature! "Two Minutes of Commercial Hate" or something wittier. =)

BReeder said:

Female Jim Croce fan right here.

I'd be more inclined to purchase Zyrtec if they advertised it would make me kick ass like Slim in "Bad, Bad Leroy Brown"

Post your comment

Your e-mail address will not appear to the public.










(Your comment may take a few minutes to appear. Please be patient.)